Your mindset is trainable
Unlock healthy high performance
The Mission
To awaken the potential in every mind
We believe a shift in mindset can change everything: how we lead, how we connect, how we live.
Our mission is to help people move from surviving to flowing, unlocking healthy high performance that feels as good on the inside as it looks on the outside.
By blending human wisdom with AI intelligence, we’re reimagining what growth looks like: accessible, personal, and transformative.
A world where mindset mastery isn’t for the few, but for everyone.
The mindsetOS framework
Flowing
There's no forcing. Just being. You're fully here, guided by quiet wisdom. You flow and life flows with you.
Inspiring
You lead with clarity. You inspire with purpose. You create with others. You're moved and moving others.
Thriving
You're in your groove. Energised. Aligned. There's joy in the doing, not just the outcome.
Exploring
Growth lives in uncertainty. Bring curiosity and courage. Experiment. You don't need all the answers to begin.
Driving
You're in momentum. Celebrate that. But don't hold too tight. Let it go a bit and make sure it's sustainable.
Striving
You're progressing and that matters. You're enough and growing. Success is not your worth. You're invested in the process.
Surviving
Life's hard sometimes. That doesn't make you weak, it makes you human. What matters is how you meet those moments.
Mindset coaching for all.
Coaching used to be expensive. Not any more.
MindsetOS is your on-demand AI coach built on the 7-mindset framework created by performance psychologist Ed Cornfield.
Map your mind, get personalised coaching anytime and grow your mindset through mastery sessions.
A universal path. Personalised to you.
The challenge.
01
Engagement at an all time low.
Only 27% of managers are engaged at work — and managers account for 70% of the variance in team engagement (Gallup,2024).
Having 5 generations in the workplace for the first time in history amplifies this.
02
AI-driven change is outpacing readiness.
As 39% of the workforce faces AI-driven role disruption in the next 2–5 years (McKinsey, 2025), most leaders admit they’re unprepared to guide their teams through this scale of change.
03
Burnout and people on the brink.
Over 50% of employees and 53% of managers report burnout symptoms in the past year (Harvard Business Review, 2024).
People are overwhelmed, and many don’t have the mindset skills to manage it.
The difference that makes the difference.
Resilience, connection and performance.
How it works.
01
Map your mindset
Download the app to answer 84 questions which map your current mindset, unlocking awareness of your thinking patterns and behaviours.
02
Personalised coaching
On demand personalised coaching from your human-trained, AI enabled performance coach. Grounded in your reality, tailored to your aspirations and designed around your growth edges
03
Mindset mastery
Develop mastery across the 7 mindsets and learn to live a little lighter. Both our app-based coaching and the deeper learning courses are designed to get you there
Insight to impact.
Unlock healthy high performance.
Impact.
01
Personal growth
Expand mastery across all mindsets.
Track personal progress via app metrics and self-reflection.
Increase your resilience, connection, authenticity - and a whole lot more.
02
Behavioural shifts
Change the way teams and leaders show up. More collaborative. More adaptive.
Fewer conflicts, less emotional reactivity, and greater psychological safety.
Better clarity, prioritisation, and performance under pressure.
03
Business outcomes
Turn growth into real-world outcomes.
Improved engagement, retention, and NPS.
Stronger succession readiness and higher performance.
A high-performance culture fuelled by empowered people.
Performance.
From the inside-out.
Co-Founders.
Ed Cornfield
As a former professional athlete turned psychologist and leadership coach, I’ve spent the past 15+ years helping thousands of people unlock their potential in leadership, performance, and life. One insight stands out: mindset isn’t fixed, it’s trainable.
That insight inspired MindsetOS: a mindset framework and AI-powered coach for mental and emotional fitness. This framework is proven across businesses like WPP, Google, Sony Music, Kantar, Renault & hundreds of others.
Like everyone, I move through all the mindsets at different times. Personally, I’m exploring a bit more Flowing, while professionally, I aim to Inspire others to live a little lighter through MindsetOS.
Jake Hewlett
Over the past 17 years, I’ve worked across high-performance businesses, leading teams at enterprises like Google to rapid-growth startups like Tambo. Each business has shaped my view: mindset is the critical component of performance.
For much of my career, I operated in Striving and Driving mode, focused on the next goal and not always appreciating the journey. Coaching has been invaluable in shifting that, building awareness of my mindset so I can unlock peak performance, in a way that ultimately feels more enjoyable. Sadly, coaching is difficult for businesses to offer at scale, due to cost. I want to change that.
That’s why I’ve joined up with Ed to build MindsetOS - to put elite coaching in the pocket of as many people as possible. For me, it’s about spending more time in Exploring and via MindsetOS, helping others to find their high performance, whilst enjoying the journey.
What our users say.
"I no longer get nervous presenting"
"This stuff is so powerful"
"I LOVE the practical advice it gives me"
"When can we roll it out to our team"?
"The 7 mindsets make so much sense to me"
I've learnt more about my mindset in 15 minutes than in 15 years"
"The coaching is amazing"
"I no longer get nervous presenting" "This stuff is so powerful" "I LOVE the practical advice it gives me" "When can we roll it out to our team"? "The 7 mindsets make so much sense to me" I've learnt more about my mindset in 15 minutes than in 15 years" "The coaching is amazing"
